Essen BioScience launches all new IncuCyte ZOOM
Essen BioScience launches our second generation live cell kinetic imaging system, IncuCyte ZOOM. Based on the rapid adoption of the first generation system and expanded use of IncuCyte as an assay technology, ZOOM incorporates many new features, including multiple fluorescent colors, multiple objectives, enhanced morphological processing, and increased speed. IncuCyte ZOOM joins our CellPlayer Assays, Reagents and Cell Models in enabling a new mode of assay biology, termed Live Content Imaging. In 2013 Essen celebrates the 9th consecutive year of rapid revenue growth, and the 300th peer reviewed publication using IncuCyte technology.